At present these corporations just want our data, but what happens if they still don’t have enough. What happens if they create a new, novel way to get more, different information from us? CCTV is nearly everywhere, who is to say that they won’t find a new way to film us in our houses? Or is this already happening, and not as novel as we think? Can our laptops and computers with their built-in cameras also be used for mass surveillance, and will this happen? Does more data necessitate a positive effect? We could be soon targeted by companies based on their reactions to our adverts by this thinking. But at what price does this come?
We want to feel in control. One of our nightmares (and I wouldn’t exclude myself from these thoughts) is losing self-control. We want to be the ones in control, not the ones being controlled! But the question is – did we ever have it?